One of the UK’s most influential leading daily newspapers
Fans describe it as: “Intelligent”, “Interesting”, “Informative”, “Well written” and “Great for politics”.
Type | Daily Newspaper |
Format | Tabloid |
Founded | 1821 |
Ownership | Guardian Media Group |
Editor-In-Chief | Katharine Viner
|
Political alignment | Centre-left |
Readership | Mon-Fri 516,624 Daily Print Saturday 865,584 Print |
Circulation | Mon-Fri 88,779 Print, average per issue Saturday 228,038 , average per issue |
Cover Price | Mon-Fri £2.20, Sat £3.20
|
Subscribers | 56,355 paid subscriptions
|
Website |
Average print readership
86% are ABC1 Readers
Average annual income
Average age
67 Per Cent Progressive
- Affluent, socially conscious, forward-looking, embrace change and digitally savvy consumer.
- 44% of progressives will be more likely to consider a brand if they collaborate with their preferred news partner
- 48% will be more likely to trust that brand
Food & Drink
- Spend £81 a week on groceries
- 75% more likely to be considered heavy restaurant goers and eat out around 3 times a month
Travel
- Take 4+ trips per year
- Above average spend each holiday (£1,426) and short trips (£596)
Gadgets & Tech
- 20% believe it is important to have the latest technology at home
- Twice as likely to own items such as a tablet computer and touch screen PC
- Spend 14% more than the average adult on items such as TV’s and DVD players
Homes & Gardens
- 34% say they are always looking for new ideas to improve my home’
- 84% own a home or mortgage
- 62% say they get a good deal of pleasure from their garden
Finance
- 24% more likely to have a premium bank account
- 32% more likely to have stocks and shares
Gender
