Sunday newspaper of the year
Fans describe it as: “Stands up for ordinary people”, “In touch with ordinary people”, “Informative” and “Helps me keep in touch”.
Type | Weekly Newspaper |
Format | Tabloid |
Founded | 1903 |
Ownership | Reach PLC |
Editor | Lloyd Embley |
Political alignment | Centre-left |
Readership | 774,000 Print |
Circulation | 366,000 Average per Issue |
Cover Price | £1.60 |
Subscribers | 5,332 paid subscriptions
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Website |
Average print readership
70% ABC1C2 Readers
Average reading time
58% Age 55-74
General
- 80% readers are main shoppers
- Readers spend on average 48 mins reading the paper
Retirement
- 58% are aged over 55
Family
- 162,000 parents with kids under 18
- A typical reader is 59, married and C1C2
Gender
