Food & Drink

• 1 in 5 Express readers use diet food and drink products
• 447k of readers are main shoppers
• Half of Express readers are trying to lose weight

Health & Fitness / Wellbeing

• 58% Express readers do some form of sport or exercise at least once a week
• 1 in 4 Express readers visit a leisure centre, gym or health club
• 74% Express readers agree ‘to stay healthy it is important to exercise regularly’
• 68% of male readers are interested in reading about sport

Family

• 40k Daily Express readers are parents with kids under 18
• Readership is made up of 263k female main shoppers 
• A typical Express reader is married

Retirement

• 495,000 readers are aged over 55
• 83% are over 55
• A typical express reader is aged 69

General

• 32% of monthly readers are loyal, reading 4 out of 5 issues
• 43% read the Sunday Express
• 86% read the Saturday Daily Express