The UK’s highest circulated newspaper, overtaking the sun
Fans describe it as: “Well written”, “Informative”, “Interesting” and “Intelligent”.
Type | Daily Newspaper |
Format | Tabloid |
Founded | 1896 |
Ownership | Daily Mail
|
Editor | Geordie Grieg
|
Political alignment | Right-wing |
Readership | Mon-Sat 965,667 Daily Print Saturday 1,599,000 Print |
Circulation | Mon-Sat 1,134,184 Average per Issue |
Cover Price | Mon-Fri 70p, Sat £1
|
Subscribers | 10,716 paid subscriptions
|
Website |
Average print readership
62% are ABC1 Readers
Average reading time
Average age
Food & Drink
- Daily Mail readers are known for their spending power with 10% of all weekly expenditure going towards groceries
Travel
- 60% more likely to spend £2,500 or more on holidays in the last 12 months
- Daily Mail readers are 19% more likely to have visited a long haul travel destination in the last year
At Home
- Daily Mail readers have an average of £47,902 in savings and investments
- Reader have over £22k more in savings and investments than the UK average
- 83% of Daily Mail readers are homeowners, so spending quality time indoors is important
Motoring
- In the next two years, 24% of Daily Mail readers intend to buy a brand new car
- 83% of Daily Mail readers say that they own a car
- Meanwhile a total of 28% of readers own two vehicles.
Demographics
Gender
