The Sunday Times Profile

Real life stories from your intelligent tabloid

Fans describe it as: “Stands up for ordinary people”, “In touch with ordinary people”, “Informative” and “Helps me keep in touch”.

Type
Daily Newspaper
Format
Tabloid
Founded
1903
Ownership
Reach PLC
Editor
Alison Philips
Political alignment
Centre-left
Readership

832,000 Daily Print

Circulation

451,000 Average per Issue

Cover Price
Mon-Fri 85p, Sat £1.30
Subscribers
7,830 paid subscriptions
Website
Average print readership
67% are ABC1 Readers
Average reading time
42% between 55-74

General

  • 770,000 readers are main shoppers
  • 411,000 readers are female main shoppers
  • 619,000 readers are aged over 55
  • 27% of readers are loyal, reading 4 out of 5 issues a week

 

Retirement

  • 619k readers aged 55+
  • 66% are aged over 55

 

Family

  • 152,000 parents with kids under 18
  • A typical Mirror reader is 60
  • Most readers are of the ABC1C2 social grade
  • A typical Mirror reader is married.
Gender

Sources
  • PAMCo 3 2019 (Jul’18-Jun‘19). ABC 6 month average (Feb’19-Jul’19)

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