Hurst Media Company to launch CALIBRE Quarterly, the first and only luxury lifestyle magazine targeting the UK’s mature and discerning 50+ male audience. CALIBRE will provide a diverse range of rich, in-depth content, specifically attuned to the interests and passions of this lucrative demographic

Following a year of creative development, and through qualitative and quantitative research Hurst Media Company has obtained a unique understanding of this growing market.

Every issue of CALIBRE will comprehensively cover lifestyle, money, food and drink, technology, culture and travel. The editorial content will explore the core interests and concerns of the CALIBRE man – a man who is active, knowledgeable and an authority on life.

Coverstar for the launch issue will be Top Gear’s James May, an excellent ambassador for this affluent, sophisticated and intelligent demographic.

CALIBRE has once again teamed-up with British Heritage brand, Barbour, to offer readers the opportunity to win a luxury Steve McQueen jacket from its International range.

CALIBRE, the A4-sized, 180-page perfect bound, full colour, glossy magazine, is due out March 27th 2014.