HURST MEDIA GROUP

Today, HURST MEDIA GROUP announced that they are now registered as a Vendor with IAB Europe’s Transparency and Consent Framework (TCF).

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Their TCF provides a standardized approach for obtaining and managing user consent for the processing of personal data in online advertising, and takes into account all GDPR and ePrivacy Directive requirements.

IAB Europe Vendor Registration is granted to those companies who have proved that they comply with the all TCF requirements, thus providing potential partners with the reassurance that all appropriate processes and procedures are being adhered to.

As the UK’s Trusted Media Partner, Hurst Group constantly strive to maintain the highest media industry standards. Gaining IAB Vendor Recognition reflects the shared values of Hurst Group and IAB Europe, and confirms Hurst as a leading player in the UK media marketplace.

Speaking on why Hurst Media Group joined IAB Europe’s Transparency and Consent Framework, James Hurst, Hurst Group managing director said:

“IAB Europe’s drive to maintain standards in digital advertising across the board is vital to the future of our industry. Hurst are proud to be part of this process: it shows our dedication to giving our clients and media partners the best service possible.”

For more information about the TCF, visit https://iabeurope.eu/transparency-consent-framework/