A new month signals the arrival of new and exciting national media advertising opportunities for your brand. April presents national media advertising opportunities not found elsewhere – that Hurst Media publish exclusively in collaboration with the UK’s largest and most trusted publications. These include ad space in newspapers and magazines, notably The Times, The Guardian, The Sun, The Observer, Daily Mail, and many more titles.

As well as these national print titles, there are options to feature on their digital platforms – MailOnline, Times Online, Sun Online – in highly focused thematic articles, reaching audiences of millions. If you’re keen to drive traffic to your site and increase brand awareness, then how about display advertising, hosted on these aforementioned platforms?

The sectors offering brands exclusive national media advertising opportunities in April: Family, Green and Ethical, Homes, Health & Wellbeing, Beauty & Fashion, Travel, Arts & Antiques, Mum & Baby and more.

April heralds the arrival of spring and Easter, with its creeping longer days and slightly warmer climate. The priority for families is to care for their close unit, both in the short and long term. There is where the Family Checklist comes in.

The Family Checklist is a unique opportunity to showcase your brand to those looking for brands to help in keeping their brood healthy, happy and entertained. The Family Checklist serves as an essential guide for parents, published at a time when families often focus on future plans for their children, and on family matters.

The Family Checklist showcases a high-quality selection of products and services to benefit the whole family – ranging from food and drink options, fashion essentials, new mum advice, plus family-friendly travel destinations and family finances. Simply put, if your brand is in any way family-focused, you will want to feature.

Consumers nationwide are currently planning the itinerary for their next getaway – for both those exciting spur of the moment getaways and summer trips and beyond – making April one of the busiest and most profitable for those operating in the travel sector.

Getaways at home and abroad will be on the agenda for many, in particular family-friendly travel destinations for those looking for an affordable last-minute getaway. This could be a holiday to a far-flung corner of the world, or a cosy UK staycation. Many of these consumers will be keen to try new experiences and will seek a Travel Checklist for much-needed inspiration when planning a getaway.

The Travel Checklist is dedicated in helping consumers in their planning process, through highlighting holiday destinations at home and abroad, a wide spectrum of hotels and accommodations, tourist attractions, travel accessories and much more.

With longer days and warmer climates on the horizon, spring is a time where many individuals aim to take a more proactive approach with their overall health and wellbeing.

Is your brand dedicated to helping individuals care for their health and wellbeing? Advertising in national media, in a Health and Wellbeing Checklist is a great way to showcase your brand to individuals seeking health-centric products and services, that will aid them in leading a healthier lifestyle.

Health is a state of complete physical, mental and social wellbeing, meaning that there is scope for brands who specialise in many different areas to feature. This includes health-centric products and services ranging from specialist clinics, trusted diet and fitness advice, industry approved supplements, beauty and cosmetic treatments, and much more.

The Green and Ethical Checklist is the essential guide to aid readers in leading a more ecologically aware lifestyle. To help ease into this transition, consumer research into products, solutions and organisations has risen, and will continue to rise, with those doing so keen to see that their money is going towards brands who are also tackling the environmental issues of today, without venturing into greenwashing.

Featuring in a Green and Ethical Checklist will showcase to eco-minded consumers your brand’s commitment to sustainable development, and the economic empowerment of small producers, gender equality and responsible production.

Important Dates

• World Earth Day 2024 – April 22nd: The theme for World Earth Day 2024 is “Planet vs.“ Earth Day presents an excellent chance to engage in environmental action and contribute to the betterment of the planet. With plentiful events and activities occurring worldwide, this is unique chance to showcase the many ways your brand is contributing.
• Stop Food Waste Day – April 24th: A needless abundance of food is wasted daily, which this day aims to emphasise, through a focus on learning and education.

A market report from Mintel outlined that consumer spending on beauty and personal care products rose a substantial 6% in 2023. And Statista insights forecast that revenue in the Beauty & Personal Care market in the United Kingdom is projected to reach £13.35 billion in 2024. Even amidst the current cost-of-living-crisis, and a more challenging economic climate, it is clear that beauty and fashion items are deemed an affordable luxury.

The Beauty and Fashion Checklist features a host of incredibly exciting brands – making it the perfect shop window for brands and organisations to reach audiences seeking the very best in industry approved products and services.

There is scope for brands in a host of areas to be featured. This includes specialist clinics, hair & makeup essentials, beauty and skincare products, cosmetic and aesthetic procedures, clothing, shoes and accessories, spas, rejuvenation treatments and the latest must-have products.

These themes will feature in the following newspapers and magazines: The Times, The Sunday Times, Sunday Times Magazine, The Guardian, Saturday Guardian Magazine, Daily Mail, The Observer, Mail On Sunday, The Metro, and The Evening Standard.

Hurst Media is also partnering with several of the UK’s largest digital news sites including the Times Online,  Sun Online and MailOnline.

To see your company featured in national media, in one of the many trusted media features Hurst is arranging, call 020 3478 6017 or email sales@hurstmediacompany.co.uk