67 Per Cent Progressive

• Affluent, socially conscious, forward-looking, embrace change and digitally savvy consumer.
• 44% of progressives will be more likely to consider a brand if they collaborate with their preferred news partner
• 48% will be more likely to trust that brand

Food & Drink

• Spend £81 a week on groceries
• 75% more likely to be considered heavy restaurant goers and eat out around 3 times a month

Travel

• Take 4+ trips per year
• Above average spend each holiday (£1,426) and short trips (£596)

Gadgets & Tech

• 20% believe it is important to have the latest technology at home
• Twice as likely to own items such as a tablet computer and touch screen PC
• Spend 14% more than the average adult on items such as TV’s and DVD players

Homes & Gardens

• 34% say they are always looking for new ideas to improve my home’
• 84% own a home or mortgage
• 62% say they get a good deal of pleasure from their garden

Finance

• 24% more likely to have a premium bank account
• 32% more likely to have stocks and shares