The largest-selling UK paper in the ‘quality press’ market category
Fans describe it as: “Well written”, “Informative”, “Interesting” and “Intelligent”
Type | Daily Newspaper |
Format | Compact |
Founded | 2010 |
Ownership | Daily Mail and General Trust |
Editor | Oliver Duff |
Political alignment | Liberal |
Readership | 734,000 Daily Print |
Circulation | 221,000 Average |
Cover Price | Monday – Friday 65p, Saturday £1.20 |
Website |
Average print readership
72% are ABC1 Readers
Average reading time
Average age
At Home
- 55% like to be surrounded by different people, cultures, ideas, lifestyles
- A tech savvy 51% want to keep up-to-date with new technology
General
- 92% of i readers think it is important to continue to learn new things throughout life
- Responsive readers are 2.6 times more likely to find newspaper ads useful for purchase decisions
Demographics
Gender
