Homes & Gardens

• 93% of readers are interested in home and garden topics in the newspaper.
• 82% say they get a great deal of pleasure from their garden.
• Readers spent over £349 million on gardening products in the past year.

Motoring

• 59% have used reviews in newspapers as guidance for their car purchase.
• Over 3 times more likely to own a car worth £30,000 and above.
• 25% are passionate about their car.
• 43% talk about cars every day

Business & Finance

• Twice as likely to have invested money in their own business.
• 29% discuss how to save or invest money every day
• 3 times more likely to be Senior Managers than any other quality newspaper
• Readers have and average family income of £56,000

Travel

• In the last 12 months…
• £2500 average spent on holidays
• 3.6 billion spent on holidays
• 33% went on 4 or more holidays
• Twice as likely to own a holiday home.

Education & Professional Development

• Features school league tables to target parents
• Three times more likely to be interested in newspaper articles in education*
• 20% are still studying towards qualifications.
• 49% are interested in looking at jobs.